Welcome

May192010onlineGroup.jpgOnline Success Strategies for Your Business
 Ed Bourn, the Online & Technology Director for the Chattanooga Times Free Press and timesfreepress.com ,  led a panel discussion with  the leaders from some of the top local web site development companies discussing some of the basics and key strategies businesses need to consider when putting their brand online.  Whether it's for the first time, or reconsidering how you reach this "virtual" marketplace, they uncovered some of the key strategies to help local businesses make sure they have the best first impression to potential customers.  After all, your first impression needs to be a positive one!

Other people on the panel, were Kent Callison of Wiliams Web, Jason Hill or Papercut Interactive, and Ken Smith of Epidode 49.

Local reasearch data and success stories from local businesses was shared during the session.  See the presentation here. Read More...

20hptn_addy_2010.gif10 ADDY Award Winners
We want to congratulate each and every one of you for your exceptional creative efforts and hard-won recognition. There were some real surprises, according to our judges. They were also impressed with the student submissions and encourage continued student participation. Read More...


hptn_jason_taylor.jpgJason Taylor Wins AAF 2010 Silver Medal
Today, Jason Taylor, President of the Chattanooga Times Free Press newspaper, was awarded the Silver Medal Award by the Chattanooga Chapter of the American Advertising Federation (AAF). 96 Advertising professionals attended the event, where Leslie Kahana, Advertising Director, Russell Lively, Controller, Ed Bourn, Online Director and Tom Tolar, President and General Manager of WRCBTV (NBC) roasted and toasted Jason's career accomplishments at the young age of 35. Read More...

hptn_media_auction.gif2009 Media Auction Results
Missed the 2009 AAF Chattanooga Media Auction? Then you missed some great deals! Obviously, if you missed this event, you missed getting great targeting, great reach at a great buy! Watch for the 2010's Media Auction this coming October or November to win deals like these! Read More...

 

Photos from recent events ...

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Member Highlight

Tom Murphy
President
Scenic City Signs

How many years in your current position/employer: 7 years (2003 was when I started the business)

Prior position: Prior to starting Scenic City Signs I worked in a variety of positions in the chemical industry including Development, Production, Energy Purchasing, International and Domestic Marketing and Business Management including a 2 year assignment in Venezuela.

What was your first taste of real advertising (internship, first job, college class)? I became aware of Advertising at an early age via underwear ads in the New York Times Sunday magazine and have been an avid follower ever since.  As the sign industry is directly related to helping businesses develop awareness of their company it was a natural fit to become involved in AAF.  

Why do you participate in AAF? Helping the club grow and prosper as a board member for the last few years has allowed me to meet a wide range of advertising professionals in a variety of Medias.  We’re all in advertising but a diverse group.  One of the highlights each year is being involved with the scholarship program we sponsor for area college students.  There are a lot of creative students out sure to give us new ideas in this industry in a few years!
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Upcoming Events

Luncheon: Understanding the law in a new-media age

Keeping it Legal: Understanding the law in a new-media age

Michael_McSunas.jpg

Agency recommends social media tools, client agrees. Now what?

Who creates the page?

Who manages the page?

Who owns the handle?

Why can’t there be multiple log-ins?

Using real-life examples from agency missteps, Michael McSunas explains these legal considerations and others in the age of new media.
Click to learn more about Michael McSunas, Shareholder, Chambliss, Bahner & Stophel, P.C.

Please rsvp here by Friday, September 10, 2010 to (423) 265-7223 or email: melanie@seerockcity.com

Members $15 | Non-members $20

 

2010 Media Auction & Wine Tasting

Operating on a Shoestring advertising budget?

This is the event for you!

All proceeds go to fund Advertising student scholarships, bring speakers to our luncheons, and help AAF National "work" with the federal government to keep advertising as a non-taxable item.  It goes to a great cause that directly affects the local community!

What is the Media Auction and how does it work?  People interested in promoting their business come to the auction and bid on a range of media packages from all the media outlets: television, cable TV, radio, print (newspaper and magazine) and online.  This is a great way to let the community know about your business or service and how it can benefit them. There are large packages up for bid and small packages for the business wanting to try a new medium or promote their small business.  The media bidder/buyer gets free entry into the event and can walk away with deals that can be almost 70% off the regular retail price!

Want proof? Click here to see the great deals that were had in last years' 2009 Media Auction.

Not interested in  the media for sale?  We also have a Silent Auction with everything from jewelry to tickets to sporting events, to getaways.  Plus, then there's the Wine Tasting!!!

  • Date: November 04th - 2010, 5:30 pm
  • Venue: Table 2 232 East 11th Street, Suite A110, Chattanooga, TN 37402
  • Link: More info...
  • Google Calendar: Add to calendar
Luncheon: The Holiday Marketing of Coca-Cola

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Come hear Rick Hansard with Coca-Cola present their strategy to holiday marketing and how it has evolved over the years.  RSVP early - there will be some special Coca-Cola giveaways at this event!

Please rsvp by Friday, November 12, 2010 to (423) 265-7223 or email: melanie@seerockcity.com

Members $15 | Non-members $20

  • Date: November 17th - 2010, 11:30 am
  • Venue: Chattanoogan Hotel
  • Google Calendar: Add to calendar